POCs developed for launch of shelter partnership initiative. Desired outcome of deliverables would entice new pet parents to take their newly adopted pets to the shelter's partner vet or boarding location.
Single concept developed to encompass various summer-time campaigns to create improved customer experience and improve brand recognition and retention. This summer lovin' concept was initially influenced by Grease which adopted a modern, fresh, and on trend style.
For heartworm awarness month, three distinct concepts were created rooted in education and emotion. With a lack of education around the dangers of heartworms, the goal of the concepts were help inform pet parents while also encouraging them to be the best pet parents possible.
